Our Blog

How to Care for Your New Baby’s Vision Development
A New Parent’s Guide to Your Baby’s Vision Development We get it: Having a baby can feel overwhelming. Caring for an adorable new life is a big job, and there’s a lot to learn. One important area of focus new parents sometimes overlook is your...

Help Your Student Avoid Pink Eye This School Year
In the U.S. alone, students miss an average of 3 million school days a year due to symptoms of conjunctivitis or “pink eye” as it is commonly known. Pink eye is highly contagious and can spread rapidly in areas of close contact, such as schools, daycares, and athletic facilities. This is due in part to shared use of digital devices, books, toys, athletic equipment, and restrooms where kids touch door knobs, bathroom faucets, and toilet handles. There are several contagious and non-contagious ways to contract conjunctivitis. Below are some important facts to remember about pink eye – its causes, symptoms, how to avoid it, and when to contact your optometrist. Common Causes...
New “Power of 3x” Rebate on Popular Products – Crizal, Transitions, Varilux and Xperio UV Polarized
oday a new rebate is available from the maker of the popular Crizal, Transitions, Varilux and Xperio UV brands of ophthalmic lens products. You may have seen the commercials on TV promoting these lenses. From now until the end of September, you can get a $10 rebate...
Digital surfacing relies on a controlled combination of lens design, precisely made molds, and manufacturing technology to create the perfect lens.
Digital lenses use a new design process for lenses which take into account reading posture, near zone placement, binocular vision, and sharper central focus. Today, a computer program calculates all of these factors into a lens that gives you best vision in all areas...
Six Steps to Healthier Eyes
When you are making your New Year Resolutions, don't forget to include these six steps to healthier eyes: 1. Get Regular Eye Health and Vision Examinations. Tired, dry, itchy or watery eyes, light sensitivity, headaches, blurry vision, fluctuating vision, and...
The Difference Between High Quality Frames and Cheap Ones is More Than Their Price
You have tried on several frames of varying prices and styles... but for some reason on in particular stands out. It feels more balanced. The finish seems more polished and smooth. It just looks better. As you try on frames your instincts tell you that one frame...
Vision is the Priceless Sports Enhancer – Protect It Well
Vision, just like speed and strength, is an important ingredient in how well you play your sport. Vision correction is a part of one's sporting equipment. As performance goes, it's as important as wearing the right clothing or wearing the right shoes. It's another way...
What is the Difference between Vision and Medical Insurance?
Vision insurance covers routine eye care services such as periodic eye examinations and refractive services (determining the prescription.) Many vision plans will also offer benefits on materials. These benefits may take the form of an allowance toward materials and...